ABOUT

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'I FEEL IT IS SO IMPORTANT TO BUILD TRUST WITH THE WOMEN THAT SHOP WITH ME. OUR CUSTOMERS ARE MY DRIVING FORCE AND I LOVE THE PART I PLAY IN HELPING THEM DEAL WITH THE CHALLENGES OF THEIR LIFE THROUGH CLOTHES.'
MARLENE MANGIONI, FOUNDER

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                     IS A FASHION DESTINATION LIKE NO OTHER. WE BLEND ESTABLISHED WITH EMERGING. INTERNATIONAL WITH LOCAL. OUR CUSTOMERS ARE STYLED HEAD TO TOE, LED BY FOUNDER, MARLENE MANGIONI IN AN INSPIRING AND DYNAMIC ENVIRONMENT. EVERYTHING WE DO IS DONE WITH ABSOLUTE CONVICTION AND INTEGRITY. THE BUYING, THE SERVICE, THE SOCIAL MEDIA, AND STORE AESTHETIC. 

23 OFFERS A DAZZLING BLEND OF BRANDS FROM ACROSS THE GLOBE, CURATED WITH EASE, INTEGRITY AND LOVE.

ESTABLISHED IN 2013 IN FRESHWATER, WE MOVED INTO OUR NEW FLAGSHIP STORE IN MANLY, SYDNEY IN 2020. 

THE FOUNDATION OF OUR BUSINESS IS PERSONALISED, HEAD-TO-TOE DRESSING DELIVERED WITH HIGH-LEVEL, LUXURY SERVICE. 

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THE 

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TEAM

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MARLENE

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PIA

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ELLA

FOUNDER

'I feel it is so important to build trust with the women who shop with me. I truly love dressing women and the part I play in helping them conquer their world every day.'

'Fashion and getting dressed is about fun and pushing boundaries...mainly our own. I love seeing our beautiful customers blossom as their wardrobe evolves and their self-confidence with dressing grows. It is truly special to play a part in that journey.'

'For me, clothes are theatrical and a form of escapism. I draw on art, film and music to inspire me and in turn, the women I dress. Celebrating women as individuals is key to making them feel fabulous in their clothes.'

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STEVIE

'Fashion is so much more than clothes. It's an emotional and physical transformation and being a part of this process makes my day. I love connecting with customers to help them express themselves in the most positive and supportive way.'

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IS UNAPOLOGETICALLY BRICKS & MORTAR

ONLINE DOESN'T CURATE YOUR WARDROBE WITH HAND-PICKED SELECTIONS. 

ONLINE DOESN'T REMEMBER THE SUNGLASSES OR SCARF THAT YOU BOUGHT TWO YEARS AGO AND TELLS YOU THAT THEY WILL GO PERFECTLY WITH WHAT YOU BOUGHT TODAY. 

ONLINE DOESN'T CARE THAT YOU HAVE A MASSIVE WORK MEETING OR FUNCTION THAT YOU WANT TO FEEL AMAZING FOR AND ONLINE CERTAINLY ISN'T GOING TO ASK YOU HOW IT WENT WHEN YOU NEXT VISIT.

ONLINE DOESN'T SQUEAL WITH EXCITEMENT WHEN YOU STEP OUT OF THE FITTING ROOM. 

ONLINE DOESN'T PLAY A FABULOUS TUNE WHEN THE VIBE IS CRANKING IN THE STORE AND ONLINE DOESN'T TURN THE SHOP FLOOR INTO A DANCE FLOOR. 

23ALBERT IS UNAPOLOGETICALLY BRICKS & MORTAR.